Scot MacDonald
CENTRAL COAST SCORES TOUCHDOWN WITH AMERICAN VISITING MEDIA
4th Sep 2017

The Central Coast has shared in the success of the Sydney College Cup with visiting American media adding time to their travel itineraries to capture the beauty of the region and share it with fellow US travellers.

TV documentary series, In Season, NFL blog The Blonde Side, and online travel and entertainment magazine CultureMap visited Sydney to cover the NFL game but set aside additional time to experience the famous Aussie beach lifestyle of the Central Coast.

In Season is a travel TV show that features destinations through the eyes of sports enthusiasts. Hosted by sports broadcaster Christina Jones and former NBA player Pops Mensah Bonsu, In Season filmed horse riding and quad biking, pelican feeding and bush walking in the beautiful Bouddi National Park.  It will air in the US in mid-2018.

Parliamentary Secretary for the Central Coast Scot MacDonald MLC said the coverage resulting from these media visits will encourage American millennials to travel to the region.

“I am delighted that the beautiful Central Coast will be featured in the American media. The broadcast and online stories will showcase our stunning beaches, national parks and great food and wine scene to encourage overnight visitation and boost the local economy,” said Mr MacDonald. 

“Leveraging major events and showcasing regional NSW helps the NSW Government towards its goal of doubling overnight visitor expenditure by 2020,” he said.

These media opportunities were secured by the NSW Government.

In the year ended March 2017, 11% of all visitors to NSW came from the United States with the State receiving 429,400 overnight visitors, up by 13% on the previous year. American visitors spent more than 5.4 million nights in NSW, an increase of 8.4% on the previous year.

Media:
Scot MacDonald | 0408 450 032